Even though I have held the main responsibility, this accomplishment has been the culmination of a team effort, working alongside exceptional colleagues and a proficient team. Our primary objective is to curate a diverse array of premier discounts. However, to elicit the best from our partners, we recognized the necessity of offering something unique in return. Beyond our substantial membership base, we extended our commitment to provide both companies and customers with a personalized, immersive experience.

Knowing gender, age, demographics, educational backgrounds, order history, and preferred modes of communication—be it push, emails, SMS or favored categories—empowered us to meticulously target discounts, campaigns, and communication strategies. While data holds significance, its effective utilization is the true key.

Running parallel, we aspired to rival the output of our larger student marketing department but with fewer people, forcing us to take a good hard look at our internal processes. From SEO, SEM, and display ads to social media efforts, filters, broadcasts, site updates, content curation, automation emerged as the pivotal tool for time optimization, thereby amplifying our output without compromising quality. This efficiency has granted us more time to allocate areas necessitating a human touch. Amid the realm of technology, it remains the richness of human interaction and experience that stand paramount.

Reflecting on our journey I'd say we've come a long way but there's always much to improve, particularly given the swiftly transforming landscape of technical solutions, services and the rapidly growing field of AI. As we navigate between innovation and human connection, our story remains an ever-evolving testament to the power of synergy, technology and the art of meaningful engagement.